Creative on the scene, politician’s daughter, and Social Director at popular Caribbean mainstay Miss Lily’s, Gabija Mitchell has basically created her own job profile from day one. She’s a self-styled freelancer with a highly versatile, and hip job description not to mention the talent to match. Most nights you can find her holding court at Miss Lily’s East Village hot spot where cool vibes, good eats, and delicious sips flow in abundance. In addition to her nightlife pedigree, the Mustique native recently came up with the idea to create a Body Care line inspired by the beauty rituals of the ladies at Miss Lily's. If all that sounds enviable, we think so too. We visited Gabija at Miss Lily’s 7A to chat about connecting faces with places, and hosting some of New York’s most happening nights.
What gets you out of bed in the morning?
What’s your current soundtrack?
I’ve been hitting play on Bob Moses & Kill the Noise this week.
You’ve basically created your own job profile, and made a career out of connecting people, being on the scene, and hosting events. How did that vision manifest itself?
Like Nokia connecting people…haha. I've always been rather connected due to my parents. My father is a politician back home in Mustique and my mother runs the Villa rentals for arguably the most prestigious island getaway in the world. Putting projects and people together makes me feel like some sort of cultural ambassador crafting or envisioning the necessary links.
How did you get appointed as the Social Director and Brand Ambassador of Miss Lily’s?
It all began when I started working for Town residential doing real estate really. I was looking for a part time job and a friend who works at Milk Studios (they were coordinating an event with Serge Becker and Red Bull) gave word that Miss Lily's was looking for an events' director. That afternoon I went for a walk and ended up at Lily's. I ordered a beef patty and sorrel and imagined what it could be like. Two bites later Genc walks around the corner. I immediately told him I heard that they were hiring and that I'd like to be considered. After a few meetings and some back and forth, I was offered a multifaceted role as social media/nightlife producer as well as host, booker, and brand ambassador.
What are some of the signature touches you’ve added?
I added my touch by making sure that the brand echoes love for all West Indian island nations, not just Jamaica. And I helped create a successful late night vibe in the East Village. Working for Lily's has provided me with a place to party that doesn’t involve the typical "models and bottles" atmosphere.
How are you contributing to the creative conversation at a time when the mood is becoming more and more commercialized?
I am currently working on a project called “A House Divided.” The goal of this is to bring together great minds from the worlds of art and literature to speak to our divided nation. The idea is to encourage a kind of renaissance movement that allows for creativity to flourish in today's very scary reality. Coming from a political family made me very aware of the trials and tribulations and all the red tape in that realm. Because of this, I have always believed that music and art can be great unifiers. It's much easier and has a wider reach for a song with a great beat and message to speak to those that need to hear it. Especially in today's world with social media and all these music sharing platforms.
How does cannabis fit into your lifestyle?
I only need a few pulls to get to my desired state. I am a productive stoner, smoking gets me active and allows for creativity to flow.
What has been an ultimate, YES, moment for you?
When my home slice Kristell came to me with the idea to start a Body Care company inspired by the beauty and temperament of the girls at Miss Lily's.
Tell us one thing people don’t know about you.
I'm pretty much an open book. If you wanna know something no-one else knows you gotta be on the inside ;)