What Is 710? The History and How to Celebrate

710 has become a cornerstone of cannabis culture, with a focus on concentrates. While April 20th is widely recognized for celebrating cannabis in all forms, July 10th (7/10) is dedicated to hash, oil, and dabs – a nod to how the number "710" resembles the word "OIL" when flipped upside down. For those who enjoy the purity, potency, and flavor of concentrates, 710 is a time to appreciate innovation, quality, and the evolving art of extraction.

How Did 710 Start?

The rise of 710 as a cannabis holiday can be traced to the early 2010s, when concentrate culture began gaining momentum online and within emerging cannabis communities. As dabbing became more popular, enthusiasts started looking for ways to distinguish this side of cannabis from traditional flower use. The number 710—spelling “OIL” when flipped upside down—offered the perfect shorthand for this growing movement.

Early adopters began using 710 in usernames, event names, and hashtags, helping it spread organically across forums, social platforms, and cannabis circles. While it didn’t originate from a single moment or figure, 710 gradually evolved into an informal holiday celebrated on July 10th. Over time, concentrate enthusiasts, brands, and dispensaries embraced the date as a time to highlight cannabis oils, hash, and dabs through special releases, promotions, and community events.

Today, 710 stands as a recognized celebration of cannabis concentrates—reflecting the evolution of the industry and the growing appreciation for extraction artistry, terpene-rich profiles, and innovative consumption methods.

What Makes 710 Different from 420?

Both days celebrate cannabis culture, but their focus sets them apart. 420 is more about traditional flower consumption, bringing together people who enjoy smoking. 710, on the other hand, is all about concentrates – the refined, potent extracts that take cannabis to another level. This day highlights the advancements in extraction techniques, the craftsmanship behind high-quality rosin, resin, shatter, etc., and the devices that enhance the dabbing experience.

How to Celebrate 710 

710 can be as simple or as immersive as you like. Whether you’re a longtime concentrate enthusiast or just getting started, here are some great ways to enjoy the time:

1. Stock Up on Your Favorite Concentrates

Dispensaries often run 710-exclusive deals on hash, rosin, oil, and other extracts. It’s the perfect excuse to try something new or grab a fresh batch of your go-to products.

2. Elevate Your Dabbing Setup

If you’ve been thinking about upgrading your rig, 710 is the time. From high tech e-rigs to handy accessories like a Hot Knife for easy loading, having the right setup makes all the difference.

3. Learn More About Concentrates

If you’re newer to dabbing, use 710 as a chance to explore the different types of concentrates – live resin, rosin, shatter, and more – and how they’re made. Understanding extraction methods and storage tips can help maximize flavor and potency.

4. Enjoy a Solo or Social Dab Session

Some prefer a quiet, solo session with a discreet dab pen to fully appreciate the flavors and effects of their favorite extracts, while others host small get-togethers to share different strains and techniques. Whether you're dabbing alone or with friends, 710 is all about enjoying the experience.

5. Join a 710 Event

Many cities host 710-themed events, from private tastings to live music and brand showcases. If you’re attending, a discreet dab pen is a great way to stay mobile while still enjoying your favorite concentrates.

6. Advocate for Cannabis Culture

710 isn’t just about consumption – it’s also an opportunity to support legalization and education efforts. Sharing knowledge about safe and responsible cannabis use helps break down stigma and promote broader acceptance of concentrates.

Why 710 Matters

710 represents the evolution of cannabis culture. It’s a celebration of craftsmanship, innovation, and the growing appreciation for concentrates. Whether you’re taking your first dab or refining your collection, July 10th is all about exploring the full potential of cannabis extracts and the community that surrounds them.

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